Optimizing subscriptions and simplifying payment

Responsible for optimizing subscriptions, renewals, and introducing new payment options to streamline and enable direct purchase globally.

Circa 2021 era slide detailing the evolution of the ***buy container***.

The Buy Team

Product managers: Jeong Sohn, Jess Corr (partial list)
Business Intelligence Analyst: Yumi Yang
Visual designers: Lin Liu, Rosemary M., Kate Lee
UX designers: Angelynn Nakaguchi, Alice Yang
Content designer: David Flemate

Pay by invoice

For qualifying transactions, the introduction of financing and a 0% financing offer. Pay by invoice options added new capabilities for self-service customers to finance their purchase.

The 0% financing was a limited time offer to test engagement and whether the order size could be improved.

Introduction of self-service financing

Check out optimization

The launch of the right rail mini cart component represented a major win in the check out design toolkit; mobile-friendly and built with an extensible framework to facilitate a range of options for multiple payment options and incentive messaging.

In-cart recommendations

Data science and ecommerce teams analyzing historical purchase patterns revealed opportunities to recommend related products as a way to increase average deal size.

To detail how combining different products might enable better collaboration, improved documentation control, or faster approval cycles I worked with subject matter experts and technical product marketing leads from each of our featured products to develop preloaded features based on the original product in-cart.