Streamline the comparison experience
The Gateways pod
Product manager: Emily Mattevi, Bengisu Kuscu
Web publishing: Jean-Francois Ethier
eCommerce Insights: Pratyush Vaishnavi
eCommerce Manager: Trey Sabatelli
Analytics: Yumi Yang
Visual designer: Lin Liu
UX designer: J.Y. Liew
Content designer: David Flemate
Problem
- Customers expressed difficulty finding system requirements
- Repeated requests for easier comparisons
- Lack of transparency in pricing and product differentiation
- Duplicate compare experiences were cannibalizing search traffic
Solution
- Limit comparison of non-related product families
- Curate the most relevant workflows for high-level views
- Build a flexible template format
- Create components to link to larger comparisions
- Provide guidelines on recommended usage
Results
- Reduced time to publish and optimize comparisons
- Improved SERP rankings for top Autodesk product comparsions
- Increased engagement with product centers and trials
The comparison page template is added to the pattern library.
A compare panel component was built with high-level workflow comparisons for used on product center landing pages.
New in-depth comparison options were made available to publishing teams to accommodate comparisons of up to three products.