Educational plan UX explorations and content for IT admins
Team
Product designers: Erin Dang, Joel Judal
Visual designer: Lin Liu, Rosemary M., Kate Lee
Content designer: David Flemate
Problem
- Educational users represent a huge marketing opportunity
- IT administrators are instrumental to successful deployments
- Understanding the options available can be complicated
- Educational experience needs to align with future consumption models
Solution
- Simplified checkout flows for all audience segments
- IT administrator access streamlined
- UX uses new comparison pattern library
Results
- Reduced time to publish and optimize comparisons
- Checkout experience can align with new Mini Cart patterns
- Foundation set for easier transition to paid subscriptions
Simplified checkout flows for all audience segments
Organized by key segments, onboarding process is tailored for the each audience’s requirements.
Subscription options for IT admins with comparison table
IT Admins enable access to Autodesk products at scale. Providing more transparency about available consumption models reduces friction and can streamline the selection process.