Product content design
Autodesk
Payment Methods
Problem
Rising number of delinquent accounts
Low engagement with existing account features
Lack of flexibility to change terms, payment methods
Solution
Improved type ahead behaviors in universal search bar
Simplified instructions in multiple pre/post purchase paths
Launched Payment Methods in Account
![Updated universal search with type ahead indexing for the keyword payment.](https://dadalab.com/wp-content/uploads/Screenshot-2023-04-25-at-5.08.30-PM.png)
![Buying with Autodesk page section on account feature, including change payment methods, add seats, and change term.](https://dadalab.com/wp-content/uploads/buying-account-self-service.png)
![Account management support page with instructions for changing, adding, and editing payment methods.](https://dadalab.com/wp-content/uploads/account-management-change-payment.png)
![Payment Methods section of Account.](https://dadalab.com/wp-content/uploads/PaymentMethods_FilledDefault.png)
Results
122% Higher payment management engagement overall
32% Increased engagement by Delinquent customers
Increased Revenue saved attributed to the use of payment center
12% Improvement in Customer Effort Scores from 59% to 71%
Team
Visual designers: Lin Liu, Rosemary M.
UX designers: Alice Yang, Kyle Shulman
Content designers: Donna Neerhout, David Flemate
Compare page template
Problem
Difficulty finding use cases and system requirements
Repeated requests for easier comparisons
Lack of transparency in pricing and product differentiation
Duplicate compare experiences cannibalize search traffic
Solution
Streamlined and consolidation of comparison experiences
Limit comparison of non-related product families
Curate the most relevant workflows for high-level views
Flexible in-depth template offer deep comparisons
![](https://dadalab.com/wp-content/uploads/autocad-v-lt-compare-panel.png)
![New compare products pattern library components and content.](https://dadalab.com/wp-content/uploads/adsk-compare.png)
Results
Reduced time to publish and optimize comparisons
Improved SERP rankings for top Autodesk product comparsions
Increased engagement with product centers and trials
Team
Visual designer: Lin Liu
UX designer: J.Y. Liew
Content designer: David Flemate
Educational plan options for the IT Admin
Problem
Educational users represent a huge marketing opportunity
IT administrators are instrumental to successful deployments
Educational experience needs to align with future consumption models
Solution
Simplified workflows for all audience segments
IT administrator access streamlined
UX uses new comparison pattern library
![Educational access plan options.](https://dadalab.com/wp-content/uploads/plan-selection.png)
![IT administrators subscription option comparison utilizing the newly published pattern library components.](https://dadalab.com/wp-content/uploads/compare-modified-template.png)
Results
Reduced time to publish and optimize comparisons
Checkout experience can align with new Mini Cart patterns
Foundation set for easier transition to paid subscriptions
Team
Visual designer: Lin Liu
Product designers: Erin Dang, Joel Judal
Content designer: David Flemate
Pay by invoice
![For qualifying customers, pay by invoice options added new capabilities for self-service customers.](https://dadalab.com/wp-content/uploads/LOC-body.png)
Team
Visual designers: Lin Liu, Rosemary M.
UX designers: Alice Yang, Kyle Shulman
Content designers: Donna Neerhout, David Flemate
Mini-cart optimizations
![Based on purchase data, product recommendations and offers are now enabled.](https://dadalab.com/wp-content/uploads/Promo-F360-Machining.png)
Cart abandonment explorations
![Content options for secondary and tertiary links.](https://dadalab.com/wp-content/uploads/Cart-abandonment.png)
Team
Visual designers: Lin Liu, Rosemary M.
UX designers: Angelynn Nakaguchi, Alice Yang
Content designers: David Flemate
Product page gateway, filters
![All products page redesign and introduction of industry and workflow filters.](https://dadalab.com/wp-content/uploads/gateway-filtered-structural-design.png)
Fusion product center relaunch
![Fusion product center redesigned to feature persona-based options for subscriptions.](https://dadalab.com/wp-content/uploads/fusion-plans-pricing-1.png)
Team
Visual designer: Lin Liu
UX designers: Jason Van Yperen, Jose Paix
Content designer: David Flemate
Intuit
QuickBooks Online
![Profit margin based on income and costs](https://dadalab.com/portfolio/qbo-pjbb-ga-overview.png)
![](https://dadalab.com/wp-content/uploads/qbo-pjbb-ga-time.png)
![](https://dadalab.com/wp-content/uploads/qbo-pjbb-ga-reports.png)
Team
Visual designer: Paulina Zeng
UX designer: Smitha Papolu
Content designer: David Flemate
PayPal
Content management system
![Create locally relevant website content at scale](https://dadalab.com/wp-content/uploads/pypl-cnvs-design-system-overview-1.png)
![Keyword planning](https://dadalab.com/wp-content/uploads/pypl-cnvs-keyword-planning.png)
![Search Engine Optimization](https://dadalab.com/wp-content/uploads/pypl-cnvs-adding-metadata-2.png)
Team
Product designer: John Hellweg
Visual designer: Tom Sayer
UX designers: Tim Resudek, John Meyer
Content strategists: Karin Ikavalko, David Flemate