dadalab

Content design

Autodesk

Payment Methods

Problem

Payment management tools were both hard to find and provided limited flexibility creating friction to renewals
Delinquencies rates for subscription renewal were unusually high

Solution

Improved type ahead behaviors in the universal search bar
Simplified instructions in multiple pre/post purchase paths
Added Payment Methods in Account

Indexed search engine-optimized terminology
Updated universal search with type ahead indexing for the keyword payment.
Type ahead examples used for the universal search search on autodesk.com.
Simplified instructions
Buying with Autodesk page section on account feature, including change payment methods, add seats, and change term.
Autodesk Account options on Buying with Autodesk page
Account management support page with instructions for changing, adding, and editing payment methods.
Autodesk Account options on Account management page
Added Payment Methods in Account
Payment Methods section of Account.
Payment Methods section of Account

Results

122% Higher payment management engagement overall
32% Increased engagement by Delinquent customers
Increased Revenue saved attributed to the use of payment center
12% Improvement in Customer Effort Scores from 59% to 71%

Team

Visual designers: Lin Liu, Rosemary M.
UX designers: Alice Yang, Kyle Shulman
Content designers: Donna Neerhout, David Flemate

Compare page template

Problem

Difficulty finding use cases and system requirements
Repeated requests for easier comparisons
Lack of transparency in pricing and product differentiation
Duplicate compare experiences cannibalize search traffic

Solution

Streamlined and consolidation of comparison experiences
Limit comparison of non-related product families
Curate the most relevant workflows for high-level views
Flexible in-depth template offer deep comparisons

Compare panel
Compare panel with high-level workflow comparisons created for product centers
Compare page
New in-depth comparison option made available to publishing team to accommodate comparisons of up to three products

Results

Reduced time to publish and optimize comparisons
Improved SERP rankings for top Autodesk product comparsions
Increased engagement with product centers and trials

Team

Visual designer: Lin Liu
UX designer: J.Y. Liew
Content designer: David Flemate

Educational plan UX explorations and content for IT admins

Problem

Educational users represent a huge marketing opportunity
IT administrators are instrumental to successful deployments
Educational experience needs to align with future consumption models

Solution

Simplified checkout flows for all audience segments
IT administrator access streamlined
UX uses new comparison pattern library

Simplified checkout flows for all audience segments
Educational access plan options.
Organized by key segments, onboarding process is tailored for the each audience’s requirements
Subscription options for IT admins with comparison table
IT administrators subscription option comparison utilizing the newly published pattern library components.
IT Admins enable access to Autodesk products at scale. Providing more transparency about available consumption models reduces friction and can streamline the selection process

Results

Reduced time to publish and optimize comparisons
Checkout experience can align with new Mini Cart patterns
Foundation set for easier transition to paid subscriptions

Team

Visual designer: Lin Liu
Product designers: Erin Dang, Joel Judal
Content designer: David Flemate

Pay by invoice

For qualifying customers, pay by invoice options added new capabilities for self-service customers.
For qualifying customers, pay by invoice options added new capabilities for self-service customers

Team

Visual designers: Lin Liu, Rosemary M.
UX designers: Alice Yang, Kyle Shulman
Content designers: Donna Neerhout, David Flemate

Mini-cart optimizations

Based on purchase data, product recommendations and offers are now enabled.
Based on purchase data, product recommendations and offers are now enabled

Cart abandonment explorations

Content options for secondary and tertiary links.
Content options for secondary and tertiary links

Team

Visual designers: Lin Liu, Rosemary M.
UX designers: Angelynn Nakaguchi, Alice Yang
Content designers: David Flemate

Product page gateway, filters

All products page redesign and introduction of industry and workflow filters.
Introduction of workflow, platform, industry, and sub-industry filtering to improve search and navigation

Fusion product center relaunch

Fusion product center redesigned to feature persona-based options for subscriptions.
Relaunch of product center using Autodesk Design Systems pattern library components

Team

Visual designer: Lin Liu
UX designers: Jason Van Yperen, Jose Paix
Content designer: David Flemate

Intuit

QuickBooks Online

Profit margin based on income and costs
Dashboard
Time tracking
Adding project updates
Project-based job costing

Team

Visual designer: Paulina Zeng
UX designer: Smitha Papolu
Content designer: David Flemate

PayPal

Content management system

Create locally relevant website content at scale
Website design system
Keyword planning
Keyword planning
Search Engine Optimization
Metadata
Content management system guidelines

Team

Product designer: John Hellweg
Visual designer: Tom Sayer
UX designers: Tim Resudek, John Meyer
Content strategists: Karin Ikavalko, David Flemate