Meet David Flemate.
Designer and strategist with brand, content, and product experience.

I design products, shape strategy, build narratives, and metadata models to power messaging, and user experiences at scale to drive measurable engagement and clarity.

What is good content?

It is customer-centric.

It is where the customer seeks to find it.

It is true and actionable.

It resonates with their intent.

Payment Methods type ahead search terms
Payment Methods type ahead search terms

“David balanced hands-on execution with strategic thinking. He didn’t just document processes; he built a framework that our cross-functional partners could actually use. ”

Adam Armstead – Product Design Leader at ServiceNow
Educational subscription plans reimagined
Educational subscription plans reimagined

It reduces complexity.

Educational subscription plans designed for different personas with different use cases.

“In our navigation and IA work he was collaborative, creative, and focused on developing experiences that meet user needs and fulfill company business goals.”

Christine Zender– Senior Content Strategist @ Autodesk | SEO, Taxonomy, AI-Driven Content

It offers value.

Product recommendations based on historical buying patterns that suggest ways for customers to add value to their customers with end-to-end solutions.

Mini cart recommendations
Mini cart recommendations

“His ability to understand and empathize with users allowed him to create content that effectively communicated complex concepts in a clear and concise manner.”

Corey Greeneltch – Design Leadership, Autodesk