// dadalab

design · automation · digital · analog

Where content
meets intelligence.

Complexity is inevitable. Confusion doesn’t have to be. I partner with teams solving hard communication, process, and technical problems in SMB and enterprise SaaS.

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Product · Content systems

ServiceNow

Cross-BU framework compressing ITSM deployment from 240 days to 30

Product · IA & Taxonomy

Autodesk

Navigation and information architecture for global product suite

Product · UX

Intuit

Subscription plans redesigned for multiple personas

Product · Commerce

PayPal

Payment method discovery and type-ahead search

Brand · Strategy

nCipher / Thales

Brand narrative and positioning for encryption leader

Agentic · AI

Knowledge Base POC

AI-powered knowledge system with text-to-speech interface

“He didn’t just document processes; he built a framework that our cross-functional partners could actually use.”

Adam Armstead — Product Design Leader, ServiceNow