Meet David Flemate. UX writer and content strategist.
I design products, shape content strategy, build structured content, and metadata models to power messaging, and user experiences at scale to drive measurable engagement and clarity.
What is good content?
It is customer-centric.
It is where the customer seeks to find it.
It is true and actionable.
It resonates with their intent.
“What stood out most was how David balanced hands-on execution with strategic thinking. He didn’t just document processes; he built a framework that our cross-functional partners could actually use. The feedback I heard consistently was that David made their jobs easier, and in a complex environment like ours, that’s no small feat.”
Adam Armstead – Product Design Leader at ServiceNow
It reduces complexity.
Educational subscription plans designed for different personas with different use cases.
“David and I worked in complementary teams at Autodesk, and it was always a pleasure to find him on the same project. In our navigation and IA work he was collaborative, creative, and focused on developing experiences that meet user needs and fulfill company business goals. He was also a great partner in championing the importance of content strategy as a discipline across Autodesk.”
Christine Zender– Senior Content Strategist @ Autodesk | SEO, Taxonomy, AI-Driven Content
It offers value.
Product recommendations based on historical buying patterns that suggest ways for customers to add value to their customers with end-to-end solutions.
“David possesses a wide breadth of experience across all forms of product design, which he consistently applied to his role at Autodesk. His ability to understand and empathize with users allowed him to create content that effectively communicated complex concepts in a clear and concise manner.”
Corey Greeneltch – Design Leadership with a focus on Design Systems, Visual Design, Content Design, and UX Engineering, Autodesk