The Kahala

The Epitome was an email newsletter promoting special events and pricing at restaurants and services located inside The Kahala, catering to a local audience who resided on the island of Oahu.

Management used the opportunity of the 50th Anniversary to promote and inform new guests of the long tradition of aloha as well as the impressive lists of stars and international royalty who’d visited over the years

A campaign targeting incentive and event planners that included email, direct mail and travel agent websites