Holland America Lines

razorfish – creative

A presentation based on the strategy developed while under contract with razorfish in 2015 on behalf of Holland America Line.

The framework proposed was designed to optimize ad content based on customer history, recent activity, and lifecycle phase in order to promote bookings on ships with vacancies.

Pitch deck

The Kahala

  • The Kahala Blog

    The Kahala Blog

    A blog to promote events and news as part of the 50th Anniversary.

  • The Epitome

    The Epitome

    The Epitome was an email newsletter promoting special events and pricing at restaurants and services located inside The Kahala, catering to a local audience who resided on the island of Oahu.

  • 50th Anniversary website

    50th Anniversary website

    Management used the opportunity of the 50th Anniversary to promote and inform new guests of the long tradition of aloha as well as the impressive lists of stars and international royalty who’d visited over the years