Streamline the comparison experience
The Gateways pod
Product manager: Emily Mattevi, Bengisu Kuscu
Web publishing: Jean-Francois Ethier
eCommerce Insights: Pratyush Vaishnavi
eCommerce Manager: Trey Sabatelli
Analytics: Yumi Yang
Visual designer: Lin Liu
UX designer: J.Y. Liew
Content designer: David Flemate
Problem
Search engine results were not optimized
Customers expressed difficulty finding system requirements
Lack of transparency in pricing and product differentiation
Duplicate compare experiences were cannibalizing search traffic
Solution
Limit comparison of non-related product families
Curate the most relevant workflows for high-level views
Build a flexible template format
Create components to link to larger comparisions
Provide guidelines on recommended usage
Results
After the success of pilot comparisions, new pattern library templates are built, resulting in reduced time to publish and optimize comparisons
Improved SERP rankings for top Autodesk product comparsions
Increased engagement with product centers and trials
