Strategic, user-focused approach to designing and marketing enterprise customer experiences. Adept at developing product strategies aligned with engineering and go-to-market teams and capable of turning complex user problems into clear, actionable user experiences. Proven track record of collaborating cross-functionally with product, engineering, and UX teams to build relationships, influence and deliver outcomes built upon system design constraints.
Content Design
Intuit
September 2024 – November 2024
People Experience Solutions
Delivered UX content updates across HR web portals, partnering with HR, legal, and UX to personalize messaging with regional policies regarding compensation packages and stock programs based on employee type.
Designed prototypes with new pattern library components in Figma for design consistency.
Organized information architecture for easier access to leadership, growth, and skill development tracks.
August 2018 – March 2019
SMB Core Team
Launched Project Profitability dashboard for QuickBooks Online, working with research, visual design and UX.
Collaborated with program managers to prioritize features based on user feedback and business impact, while conducting usability testing and synthesized findings to improve dashboard design.
Autodesk
July 2019 – February 2024
Led content strategy for self-service and agent-assisted workflows, generating content solutions and stakeholder management for product discovery, checkout, global pricing configurators, and global payment options.
Collaborated with data science and ecommerce teams to launch personalized product bundle recommendations and A/B tests to validate new user experience patterns for improved targeting at scale.
End-to-end collaborations with UX, visual design, and product marketing management, resulting in a 20% increase in trial starts and an 8% conversion improvement YOY.
Content strategist for Product gateways, Design Systems, Checkout, and multi-year sitewide navigation initiatives to simplify navigation and boost organic traffic with improved search engine results.
New payment help features drove 122% higher engagement, 32% more tool usage, and 12% revenue growth.
Content Strategy
Wells Fargo
Retail Banking & ATM
September 2017 – August 2018
Developed and tested the Wells Fargo Conversations proof of concept, designed to enhance a retail bankers’ ability to help customers set financial goals and build trust via a scripted conversation.
Modernized streamlined card management flows in Salesforce to reduce processing time and improve UX.
Analyzed and explored simplified management of product and service offerings for increased operational efficiency in collaboration with cross-functional teams to unify fragmented user experiences across product silos.
PayPal
Dotcom Marketing & Web Publishing
May 2016 – April 2017
Designed responsive, mobile-optimized user experiences for global markets, ensuring consistency across 200+ countries with a bespoke CMS.
Created UX writing standards and design guidelines to maintain brand voice while improving usability, SEO, and conversion rates.
Contributed to design workshops resulting in patent opportunities for innovative payment solutions.
Kaiser Permanente
Digital Foundations
December 2015 – April 2016
Led content strategy discovery for the Digital Foundations team for a complex, enterprise-wide migration from legacy CMS platforms to Adobe Experience Manager for kp.org.
Conducted comprehensive content audits and gap analysis, focusing on opportunities for improving content relevancy and alignment with organizational goals and customer needs.
Drafted notifications and messaging system guidelines and principles for increased user engagement and satisfaction.
Razorfish
April 2015 – May 2015
Content strategy advertising consultant for B2C hospitality and B2B fintech clients.
Holland America Line – Content strategies to leverage eCommerce KPIs on tactical messaging display ad optimization of lower funnel activity using an A/B testing framework
Authorize.Net – B2B developer content design audits and strategies to improve engagement
eCommerce Management
Landmark Hotels Group
October 2010 – February 2015
Content design and demand generation marketing support for multiple hospitality properties including The Kahala Hotel & Resort, Oahu, Makena Beach Golf Resort, Maui, and Embassy Suites, Mexico City.
Display advertising campaign design and content optimization to drive SEO and web traffic.
Project management, editorial, and administration support of multiple content migrations consolidating from legacy and mobile sites to responsive HTML.
Email campaigns targeting meeting & incentives, luxury and business travel partners, and family destinations in Hawaii, Mexico, and Napa.
Marketing Consulting
nCipher, Thales
February 2008 – April 2009
Led integrated content marketing and a brand strategy relaunch for nCipher, a global B2B data encryption provider and enterprise authentication company, resulting in a successful acquisition by Thales.
Launched successful reactivation campaigns targeting legacy customers of acquired product in financial banking services resulting in accelerated ROI.
Project lead for a new website launch (built by Solution Set), and stakeholder management.
Created case studies featuring our leading service partners to illustrate industry compliance and success resulting in significant market growth.
Rebranding following the acquisition by Thales.
Wells Fargo
December 2007 – January 2008
Identified best practices for effective proposals and prioritization to executive management.
Curated stock library and wiki for digital asset management.
Distributed branded templates and application guidelines.
UDEX, GXS
February 2005 – March 2007
Marketing director and web producer for a FTSE-listed data supply chain service, UDEX with a complex value proposition leading up to acquisition by GXS.
Repositioned UDEX for rapid US expansion targeting the largest retail, consumer packaged goods, and entertainment companies with content marketing and integrated lead generation.
Published thought leadership white papers, webinars, blog, ads, email, and editorial media targeting key decision-makers in retail supply chain.
Redesigned brand and relaunched the B2B marketing website, in collaboration with Method, and stakeholders from BOD, corporate, professional services, and sales.
Exact Software
January 2003 – February 2005
Product redesign, and B2B marketing demand generation for the acquired ERP manufacturing software suite, Max for Windows.
Regional digital direct email marketing campaigns to reactivate legacy accounts.
SEM/SEO campaigns to capture legacy traffic following an acquisition.
Redesign and rebrand of the browser-based user interface.
Built demo using Adobe Captivate to illustrate key product features to manufacturing segment.
Created product support intranet portal resulting in significant reduction to call center.