UDEX

Product data for retail supply chains

Content marketing

Repositioning for rapid US expansion

UDEX logo + USP

UDEX, a Financial Times Stock Exchange-listed data supply chain service, had an important, yet complex value proposition with little awareness in the United States.

The success and market penetration UDEX enjoyed in the UK and throughout Europe was proving difficult to repeat in the US.

A multi-pronged plan to rebrand and clarify the value proposition lead to a new website, logo, email newsletters, white papers, and webinars targeting decision makers in retail supply chain logistics.

Email newsletter devoted to product data quality
Ad featuring the benefits of UDEX PDQ.

The result was a huge win with the signing of Best Buy leading to the first commercial agreement with the largest CPG manufacturers of music and movies to apply the product data quality standards to their entire product assortments.

White paper

The impact of bad data

UDEX PDQ Online

New product launch

Company overview

Product Data Quality Management Solutions

Web production

New website built by Method