Search engine-optimized terminology

Subscriptions Team
Senior product manager: Sarika Suma
Visual designers: Lin Liu, Rosemary M., Kate Lee
UX designers: Alice Yang, Kyle Shulman
Content designers: Donna Neerhout, David Flemate
Problem
- Payment management tools were both hard to find and provided limited flexibility creating friction to renewals
- Delinquency rates for subscription renewal were unusually high
Solutions
- Improved type ahead behaviors in the universal search bar
- Simplified instructions in multiple pre/post purchase paths
- Payment Methods added to Account navigation menus
The results
Post launch impact after just 90 days:
- 122% higher payment management engagement
- 32% Increased engagement by delinquent customers
- $2.4M revenue saved due to the use of payment center
- 12% lift in customer effort scores
Simplified instructions


Added Payment Methods in Account

