Principal Content Designer
Despite my official title, the teams I worked with viewed my contributions as content strategy – helping to advocate for a macro view of the design process, defining governance, checking for the appropriate use of voice and tone, and determining how to scale it. UX writing was naturally a part of it, but developing and applying the practice of content strategy was the focus.
Content Designer
My first contract with Intuit provided me the opportunity to join a dynamic team developing a new product feature set for QuickBooks Online. It was exciting, and I’m very proud of the work and the time spent on developing products.
My more recent contract was an opportunity to apply design systems thinking to their HR portal, which was undergoing a migration to a single new platform.
Content Strategist
When I began finding opportunities with companies seeking a content strategist, the descriptions always resonated with me on so many levels.
Content strategy work aligns with many of my professional experiences, from creative direction and audience psychographics to driving toward positive outcomes.
It always begins with understanding the audience’s journey and top priorities, and defining the problem with as much data as possible, so we can confidently work toward adding delight to their experience.