An early pitch deck prepared in 2011 for the founder of saveUP, Priya Haji, to present to investors a program encouraging saving through use of a mobile app. Essentially to incentivize the benefits of rewards with various partners, such as Expedia.
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Based"},{"id":"506","link":"https:\/\/dadalab.com\/mobile-game-prototype\/","name":"mobile-game-prototype","thumbnail":{"url":false,"alt":false},"title":"saveUP","author":{"name":"David Flemate","link":"https:\/\/dadalab.com\/author\/david\/"},"date":"Jul 12, 2015","dateGMT":"2015-07-13 04:14:04","modifiedDate":"2025-08-02 13:27:10","modifiedDateGMT":"2025-08-02 20:27:10","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/dadalab.com\/category\/branding\/\" rel=\"category tag\">branding<\/a>, <a href=\"https:\/\/dadalab.com\/category\/content-design\/\" rel=\"category tag\">content design<\/a>, <a href=\"https:\/\/dadalab.com\/category\/ux-design\/\" rel=\"category tag\">UX design<\/a>","space":"<a href=\"https:\/\/dadalab.com\/category\/branding\/\" rel=\"category tag\">branding<\/a> <a href=\"https:\/\/dadalab.com\/category\/content-design\/\" rel=\"category tag\">content design<\/a> <a href=\"https:\/\/dadalab.com\/category\/ux-design\/\" rel=\"category tag\">UX design<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/dadalab.com\/tag\/saveup\/' rel='post_tag'>SaveUp<\/a>"},"readTime":{"min":0,"sec":23},"status":"publish","content":"An early pitch deck prepared in 2011 for the founder of saveUP, Priya Haji, to present to investors a program encouraging saving through use of"},{"id":"949","link":"https:\/\/dadalab.com\/perfect-meeting\/","name":"perfect-meeting","thumbnail":{"url":"https:\/\/dadalab.com\/wp-content\/uploads\/Kahala-2013-Group-Offer-10-12_Page_11.jpg","alt":"Sales collateral for meeting incentives planners"},"title":"The Kahala Meeting & Incentives","author":{"name":"David Flemate","link":"https:\/\/dadalab.com\/author\/david\/"},"date":"Oct 25, 2014","dateGMT":"2014-10-26 03:57:46","modifiedDate":"2025-07-28 23:47:44","modifiedDateGMT":"2025-07-29 06:47:44","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/dadalab.com\/category\/hospitality-marketing\/\" rel=\"category tag\">hospitality<\/a>","space":"<a href=\"https:\/\/dadalab.com\/category\/hospitality-marketing\/\" rel=\"category tag\">hospitality<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/dadalab.com\/tag\/the-kahala\/' rel='post_tag'>The Kahala<\/a>"},"readTime":{"min":0,"sec":3},"status":"publish","content":"Direct mail offer targeting meeting & incentive planners."},{"id":"936","link":"https:\/\/dadalab.com\/banner-ad\/","name":"banner-ad","thumbnail":{"url":"https:\/\/dadalab.com\/wp-content\/uploads\/KHR-banner.jpg","alt":"Kahala Hotel banner ad"},"title":"The Kahala display ad","author":{"name":"David Flemate","link":"https:\/\/dadalab.com\/author\/david\/"},"date":"Oct 25, 2014","dateGMT":"2014-10-26 03:25:40","modifiedDate":"2025-07-28 23:48:28","modifiedDateGMT":"2025-07-29 06:48:28","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/dadalab.com\/category\/advertising\/\" rel=\"category tag\">advertising<\/a>, <a href=\"https:\/\/dadalab.com\/category\/hospitality-marketing\/\" rel=\"category tag\">hospitality<\/a>","space":"<a href=\"https:\/\/dadalab.com\/category\/advertising\/\" rel=\"category tag\">advertising<\/a> <a href=\"https:\/\/dadalab.com\/category\/hospitality-marketing\/\" rel=\"category tag\">hospitality<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/dadalab.com\/tag\/the-kahala\/' rel='post_tag'>The Kahala<\/a>"},"readTime":{"min":0,"sec":2},"status":"publish","content":"Display banner ad promoting YouTube channal."},{"id":"684","link":"https:\/\/dadalab.com\/exactsoftware-max-case-study\/","name":"exactsoftware-max-case-study","thumbnail":{"url":false,"alt":false},"title":"Max case study","author":{"name":"David Flemate","link":"https:\/\/dadalab.com\/author\/david\/"},"date":"Mar 15, 2013","dateGMT":"2013-03-16 05:20:12","modifiedDate":"2025-03-30 10:42:31","modifiedDateGMT":"2025-03-30 17:42:31","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/dadalab.com\/category\/product-marketing\/\" rel=\"category tag\">product marketing<\/a>","space":"<a href=\"https:\/\/dadalab.com\/category\/product-marketing\/\" rel=\"category tag\">product marketing<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/dadalab.com\/tag\/b2b\/' rel='post_tag'>B2B<\/a>"},"readTime":{"min":0,"sec":3},"status":"publish","content":"Managing critical documentation for FDA approvals. Learn about Advanced Polymers (PDF)"}]
The deck included screen mockups of the mobile app and possible scenarios for personalizing the Expedia, along with data demonstrating the market opportunity and known facts about spending habits, hopes, and aspirations of the target market.
