Product content and design

Autodesk

Principal Content Designer

January 2023 – February 2024

Digital Experience & Customer Empowerment, Content Design & Design Systems – Self-service and agent-assisted end-to-end workflows for critical infrastructure updates, enabling new consumption and payment models. Deliverables and outcomes included:

Payment Center launch – Higher payment management engagement, reduced delinquencies
Mini-cart optimizations – Increased add-to-cart rates
New payment options – Expanded flexibility for accepting cash payments in Japan
Reimagined Educational Access for critical IT admins – Simplified onboarding workflow utilizing pattern library components for quicker builds and easier maintenance
Fusion product center optimizations – Increased trials (20%) and orders (8%)

November 2021 – December 2022

Digital Experience & Customer Empowerment, XD Pre-purchase – Collaborations with UX, visual design, product owners, engineering, and web publishing to build and adopt newly created patterns.

Fusion product center migration to web publishing standard components
Launch of self-service for new finance payment and renewal payments
Personalization POC for improved relevancy of FAQs based on life cycle triggers
Refinement of product comparisons by industry segment, workflow, or intent
Improved messaging and wayfinding for the Trial Intake Flow resulting in increased trial engagement and conversion

July 2019 – October 2021

Digital Platform Experience, XD Strategy – Content design, research, and exploration of holistic approaches to accelerate SaaS adoption and simplify user journeys.

Redesign and consolidation of the Buy and All Products pages resulting in improved page load times and reduced bounce rates
Creation of product metadata filters by industry segment, workflows, and feature sets in collaboration with engineering, product marketing, content strategy, and taxonomy teams
Design and delivery of new pattern library components for comparing similar products resulting in improved SEO and conversion rates at scale
North Star explorations for reimagined customer lifecycle journeys based on uber personas
Content strategy support for the consolidation and rationalization of navigation patterns and information architectures across marketing, purchase, support, community, and account

Intuit

Content Designer

QuickBooks Online SMB Core group team member assigned to:

Project Profitability – Ideation, testing, and delivery of new customer insights into job costing and profitability
Rethink Accounting – Innovative research initiative to explore and iterate on alternative visual provocations aimed at reducing product attrition and increasing value

Wells Fargo

Content Strategist

Digital Branch and ATM team member working on content for multiple initiatives designed to reimagine and simplify banking while rebuilding trust for the fourth largest US bank including:

Conversations tool – POC pilot program driving engagement with customers in branch and online
Financial Health Omni Experience – strategies and engagement models for digital, branch, and call centers
CRM deployment – Card servicing agile scrum team support
Digital branch and contact center experience optimization

PayPal

Content Strategist

Part of global PayPal.com product team serving global marketing with a bespoke content management system including:

Design system and style guidelines
Prototyping, QA, UI, and taxonomies for web templates
Content development and testing frameworks
Product development gap analysis based on adoption goals

Kaiser Permanente

Senior Content Strategist

Migration strategies from legacy platforms to new CMS (AEM)

Identify opportunities to improve content curation, member access, engagement, and personalization
Discovery roadmap for enterprise information taxonomies

Razorfish

Senior Content Strategist

Supporting account management, UX, and creative teams for:

Net – B2B developer engagement strategies
Holland America Line – A/B testing display advertising

eCommerce

Landmark Hotels Group

eCommerce Manager

Content design, strategy, and management of UX, websites, and email campaigns supporting multiple hospitality segments:

Meeting and incentives marketplace
Exclusive luxury and family destinations