Content strategy

Principal Content Designer

Digital Platform Experience, XD Strategy – Content design, research, and prioritization of opportunities to accelerate SaaS adoption:

    • Discover/Buy – Reimagining gateway experiences (products, trials, comparisons, viewers)
    • Enterprise navigation – Multiyear cross-platform effort to rationalize ­­nomenclature for more cohesive wayfinding
    • North Star – Cross-journey vision work to reduce customer effort, simplify management on all digital properties
Content Designer

QuickBooks Online SMB Core group team member assigned to:

    • Project Profitability – Ideation, testing, and delivery of new customer insights into job costing and profitability
    • Rethink Accounting – Innovative research initiative to explore and iterate on alternative visual provocations aimed at reducing product attrition and increasing value
Wells Fargo
Content Strategist

Digital Branch and ATM team member working on content for multiple initiatives designed to reimagine and simplify banking while rebuilding trust for the fourth largest US bank including:

    • Conversations tool – POC pilot program driving engagement with customers in branch and online
    • Financial Health Omni Experience – strategies and engagement models for digital, branch, and call centers
    • CRM deployment – Card servicing agile scrum team support
    • Digital branch and contact center experience optimization
Content Strategist

Part of global PayPal.com product team serving global marketing with a bespoke content management system including:

    • Design system and style guidelines
    • Prototyping, QA, UI, and taxonomies for web templates
    • Content development and testing frameworks
    • Product development gap analysis based on adoption goals
Kaiser Permanente
Senior Content Strategist

Migration strategies from legacy platforms to new CMS (AEM)

    • Identify opportunities to improve content curation, member access, engagement, and personalization
    • Discovery roadmap for enterprise information taxonomies
Senior Content Strategist

Supporting account management, UX, and creative teams for:

    • Net – B2B developer engagement strategies
    • Holland America Line – A/B testing display advertising


Landmark Hotels Group
eCommerce Manager

Content design, strategy, and management of UX, websites, and email campaigns supporting multiple hospitality segments:

    • Meeting and incentives marketplace
    • Exclusive luxury and family destinations