Content strategy

Principal Content Designer

XD Strategy team focusing on the discover and subscribe phases of the customer journey:

    • Gateways pod – Discovery, strategy, design, development, and optimization of high traffic pages working with stakeholder partners in eCommerce, SEO, design systems, strategic brand marketing, and web publishing
    • North Star initiative – Vision project focused on future user experiences with a 3-5 year horizon and high fidelity prototypes
    • Universal navigation team – Development of site-wide navigation standards for digital ecosystems and product platforms roadmap
Content Designer

QuickBooks Online SMB Core group team member assigned to:

    • Project Profitability – Ideation, testing, and delivery of new customer insights into job costing and profitability
    • Rethink Accounting – Innovative research initiative to explore and iterate on alternative visual provocations aimed at reducing product attrition and increasing value
Wells Fargo, Community Banking
Content Strategist

Digital Branch & ATM team member working on content for multiple initiatives designed to reimagine and simplify banking while rebuilding trust for the fourth largest US bank including:

    • Wells Fargo Conversations tool – POC pilot program driving engagement with customers in branch and online
    • Financial Health Omni Experience – strategies and engagement models for digital, branch, and call centers
    • CRM deployment – Card servicing agile scrum team support
    • Digital branch and contact center experience optimization
Content Strategist

Part of global PayPal.com product team serving global marketing with a bespoke content management system including:

    • Design system and style guidelines
    • Prototyping, QA, UI, and taxonomies for web templates
    • Content development and testing frameworks
    • Product development gap analysis based on adoption goals
Kaiser Permanente
Sr. Content Strategist

Migration strategies from legacy platforms to new CMS (AEM)

    • Identify opportunities to improve content curation, member access, engagement, and personalization
    • Discovery roadmap for enterprise information taxonomies
Sr. Content Strategist

Supporting account management, UX, and creative teams for:

    • Net – B2B developer engagement strategies
    • Holland America Line – A/B testing display advertising


Landmark Hotels Group
eCommerce Manager

Content design, strategy, and management of UX, websites, and email campaigns supporting multiple hospitality segments:

    • Meeting and incentives marketplace
    • Exclusive luxury and family destinations