Team
Senior marketing manager: Sean Wilcox
Product manager: Harshit Srivastava
Analytics: Yumi Yang
Visual design: Lin Liu
UX design: Jason Van Yperen, Jose Paix
Content design: David Flemate
A product center relaunch
Following a successful incubation period, it was time to migrate Autodesk Fusion to the standard product center format utilizing the pattern library developed for optimal performance, improved flexibility for optimization, A/B testing, and scalability.
The results following the completion of the migration included:
- 20% increase in trial starts
- 8% conversion improvement year-over-year