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# // dadalab

What's your stor

## Sitemaps

- [XML Sitemap](https://dadalab.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Pages

- [design • automation • digital • analog](https://dadalab.com/) - design · automation · digital · analog Where contentmeets intelligence. Complexity is inevitable. Confusion doesn't have to be. I partner with teams solving hard communication, process, and technical problems in SMB and enterprise SaaS. Content design Selected work Product · Content systems ServiceNow Cross-BU framework compressing ITSM deployment from 240 days to 30 ↗ Product
- [ServiceNow](https://dadalab.com/servicenow/) - How a cross-BU implementation framework took ServiceNow ITSM from a blank instance to production-ready in under 30 days: guided setup, an SLA builder, and assistant-first configuration. UX content and navigation IA by David Flemate.
- [PayPal](https://dadalab.com/paypal/) - How a component library, a set of guidelines, and the copy inside the authoring tool let regional marketing teams publish PayPal.com without breaking the brand.
- [Intuit](https://dadalab.com/intuit/) - How job costing went from zero to one in QuickBooks Online, and why it still ships today.
- [Intuit HR portals](https://dadalab.com/intuit-hr-portals/) - How an existing design system scaled across seven regions and three personalization axes.
- [Brand](https://dadalab.com/brand-strategy/) - Manufacturing software, retail supply chain data, enterprise encryption, hotels and cruise. Twenty-two years of brand systems, product interfaces and CMS migrations, and the content practice they turned into.
- [Autodesk](https://dadalab.com/autodesk/) - How Autodesk ecommerce was redesigned from discovery to subscription: navigation, product comparison, the buy flow, and self-service payment management.
- [Kaiser Permanente](https://dadalab.com/kaiser-permanente/) - Kaiser Permanente · Content strategy Simplify access to health care Late in 2015, Kaiser Permanente was migrating kp.org off a legacy CMS onto Adobe Experience Manager. I came in as a contract content strategist with five journeys to cover. Three of them turned into real problems. A filing cabinet nobody had inventoried, a footer every
- [How I built my first WordPress plugin](https://dadalab.com/the-page-narrator/) - What's your stor
- [Content design](https://dadalab.com/content-design/) - What's your stor
- [Contact](https://dadalab.com/whats-your-story/) - Name * Email * Email Confirm Email Comment or Message Send
- [Morgan West](https://dadalab.com/morgan-west/) - Print advertisements Full page high res pdfs Full page high res JPEG Hemmings pdf Half page pdf